WEB PUSH NOTIFICATIONS: WHAT ARE AND WHY YOU SHOULD USE THEM FOR MARKETING
What are Push Notifications?
Push Notifications represent a direct communication channel with the website visitor. They allow automatic sending of personalized messages to the user’s device.
Users who activate push notification receive notifications on their desktop or smartphone via a browser such as Chrome, Firefox, or Safari.
Integrating Push Notifications into your marketing strategy will help you increase visits to your site and conversions.
To receive them, your site followers must enable push notifications by simply clicking “Allow” when they see the alert.
[See example below]
Users will not have to share sensitive data, such as their email.
What are Push Notifications for?
Push notifications have different purposes and allow you to redirect customers to specific pages. You can use them mainly for:
- send customers promotions and special offers
- inform customers about new arrivals
- send service messages to customers
We recommend that you send personalized and targeted push notifications.
This way, you can engage the right users with targeted communications based on their interests to increase conversion rates.
You can also use this tool to motivate visitors who are no longer active.
Here below, you’ll find several solutions for sending push notifications.
The most popular platforms:
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